The Challenge
Help Loblaw Digital reimagine digital advertising by creating interactive ad experiences designed to increase engagement, simplify shopping and unlock new revenue opportunities.
The Approach
• Conducted global competitive analysis
• Used AI to accelerate research and ideation
• Explored 40+ advertising concepts
• Rapidly prototyped experiences
• Presented concepts to stakeholders
• Three concepts shortlisted for production
• Used AI to accelerate research and ideation
• Explored 40+ advertising concepts
• Rapidly prototyped experiences
• Presented concepts to stakeholders
• Three concepts shortlisted for production
Sponsored Product Tiles (Interactive Shoppable video ads)
Shoppable video Ads with an Interactive Carousel
FEATURED CONCEPTS
Interactive Shoppable Ads:
Browse and purchase products directly within the ad.
Recipe-Driven Experiences:
Discover recipes and instantly add ingredients to cart.
Native Commerce Formats:
Advertising integrated seamlessly into the shopping journey.
Interactive Product Discovery:
Rich media experiences encouraging exploration and engagement
My Role
Led AI-assisted ideation, concept development, rapid prototyping and stakeholder presentations in partnership with a Senior Creative.
impact
Three ad formats were shortlisted for production, demonstrating the potential of interactive, shoppable advertising to improve engagement, support the customer journey and create new revenue opportunities for Loblaw Digital.
Rich Media Push Notifications – Engaging, personalized offers that drive immediate action
