The Challenge
Identify innovative ad formats to enhance engagement and drive revenue for Loblaw Digital.
The Approach
Conducted global competitive analysis, leveraged AI for trend insights, and prototyped over 40 innovative ad experiences, three of which were shortlisted for production, driving engagement and revenue with bold, outside-the-box concepts.
Sponsored Product Tiles (Interactive Shoppable video ads)
Shoppable video Ads with an Interactive Carousel
The Process
Conducted competitive analysis, leveraged AI for trend insights, and prototyped 40+ ad experiences.
My Role
Senior Designer partnering with one other Sr creative. We both led ideation, prototyping, and stakeholder presentations.
Tools
Figma, Powerpoint, Adobe Creative Suite, Coda, AI research tools.
impact
Three ad formats were shortlisted for production, each designed to enhance user engagement and expand native ad experiences. These innovative formats not only elevated the customer journey but also provided measurable increases in interaction and revenue potential, positioning Loblaws Digital for more personalized and effective advertising strategies.
Rich Media Push Notifications – Engaging, personalized offers that drive immediate action
