The Challenge:
Improve the efficiency and effectiveness of the entrepreneurship onboarding process by overcoming online assistance limitations and inadequate task prioritization, utilizing a Virtual Assistant prototype to optimize the interaction between entrepreneurs and support teams.
Prototype Video – Bringing Empowered 4X to life: A high-fidelity, interactive app prototype in action.
Affinity Map – Organizing user insights and feedback to identify patterns and inform design decisions.
The Approach:
In-Depth Stakeholder Interviews:
• Conducted extensive interviews with stakeholders to gain insights into the challenges entrepreneurs face in online branding, marketing, and task prioritization.
User-Centric Approach:
• Prioritized a user-centric methodology in the development process, ensuring the Virtual Assistant prototype addressed specific pain points identified during interviews.
Feedback Integration:
• Incorporated feedback from interview sessions into the prototype's design, refining the Virtual Assistant to align more closely with the expressed needs of entrepreneurs.
Continuous Iteration Based on Insights:
• Adopted an iterative development approach, informed by both interview findings and ongoing user testing, to enhance the prototype's effectiveness in supporting entrepreneurs.
Strategic Design Informed by Interviews:
• Guided the design and functionality of the Virtual Assistant based on insights gleaned from stakeholder interviews, ensuring a tailored and effective solution.
The Result
Implemented successfully, the Virtual Assistant prototype yielded several positive outcomes, including:
Key Achievements:
• Successfully implemented the Virtual Assistant prototype to streamline the entrepreneurship onboarding process.
• Notable reduction in the workload for the Business C.R.E.W., allowing for more focused and efficient support.
• Improved user engagement and satisfaction throughout the onboarding journey.
• Continuous iterative improvements to the prototype based on user feedback and stakeholder insights.
• Recognition of the Virtual Assistant as a digital innovation, highlighting Empowered 4X's commitment to providing effective solutions for entrepreneurs.
High-Fidelity Designs – Final polished screens showcasing the user interface and visual design.
Design System Development – Created a fully accessible UI guide, including icons, buttons, and typography, as well as a cohesive colour system for consistency.
MY ROLE
Lead Designer, Researcher and Facilitator
TOOLS
Figma, Sketch, Whiteboard, Moleskine
