THE CHALLENGE
Craft a visually cohesive and brand-compliant identity for an internal AI bot, ensuring alignment with the company's professional image and values.
THE APPROACH
The strategy involved thorough research on AI bot designs, analysis of company brand guidelines, and refined iterations presented to internal teams and upper management.
Key Steps:
• Conducted In-Depth Research on Current AI Bot Designs
• Created Mood Boards to Visualize Design Concepts
• Analyzed Company Brand Guidelines for Alignment
• Presented Designs to Internal Teams and Upper Management
• Facilitated Collaborative Feedback Sessions
• Iterated on Designs Based on Multiple Rounds of Feedback
THE RESULT
• Delivered a visually cohesive and professional identity for Kleo, aligning with KPMG's brand, accompanied by effective multichannel marketing materials and a user-friendly onboarding package.
• Developed a professional avatar aligned with KPMG's brand.
• Produced videos, emailers, and additional marketing materials for Kleo's multichannel promotion.
• Played a key role in designing a comprehensive package, including user guides and instructional materials for seamless onboarding.
MY ROLE
Lead Designer, Researcher
TOOLS
Figma, Whiteboard, PowerPoint, Moleskine, After Effects
Final Design – Logo, brand, and tagline for the AI brand, used across various marketing channels.
Email Template – Designed template for consistent and engaging brand communication
Logo Iterations – Exploring multiple design concepts to refine and finalize the brand identity.
Video Storyboard – Visualizing the narrative and flow for the brand's video content.
